Timberland CEO Jeffery Swartz recently strode purposefully into a New York office packed with McDonalds executed .Dressed in a blazer, jeans and timberland boots. He was there to convince the fast food gain that it should choose his $1.5billion shoe and clothing company to provide its new uniforms. The executives waited expectantly for him to unzip a bag and reveal the sleek new prototype.

Second it must shape the future portfolio by developing strategies for growth and downsizing.Guided by the company mission statement and objective, management now must plan its business portfolio the collection of businesses and product that makes up the company .The best business portfolio is the one that best fits the company’s strengths and weaknesses to opportunities in the environment. Business portfolio planning involves two steps .First, the company must analyze its current businesses, should receive more less or no investment.