Retail Convergence

TOday's retailers are increasingly selling the same products atthe same prices to the same consumer in competition with a wider variety of other retsilers. For example, you can buy books at outlets ranging from independent local bookstores to warehouse clubs such as Castco, superstore such as Barners and Noble or Border or Web sites such as Amazon.com. When it comes to brand name appliances, department store, discunt stores, home im provement stores, off-price retailers, electronics superstore, and a slew of Web sitesall compete for the same customers. So if you can't find the microwave oven you want at Sears, just step across the street and find one for a better price at Lower's home Depot-or just order one online form www.Amazon.com