Marketing:Creating Customer Value and Relationships

. Creating value for customer in order to captuer value from customers in returns;  

Todays marketing must be good at creating customer value and managing customer relationships.they must attract target customer with strong value propositions.Then,they must keep and grow customers by delivering superior customer value and effectively managing the company-customer interface.Todays outstanding marketing companies understand the marketing and customer needs, design value creating marketing strategies,develop integrated marketing programs that deliver, and build strong customer relationships.In return,they capture value from customers in the form of sales,profits, and customer loyalty.